Study On The Development Strategy Of Rural Tourism In Heyuan City

Rural tourism is the creation of grassroots and the masses.Poverty alleviation through tourism is an effective way to tackle poverty alleviation in poor areas and an important channel for the poor to get rid of poverty and become rich.Compared with other sister cities,Heyuan has unique advantages in developing rural tourism in terms of tourism resources,product integration,geographical location,transportation conditions and potential market.Especially in recent years,driven by the vigorous development of rural tourism policy in the country and Guangdong Province,Heyuan rural tourism development has been greatly developed by giving full play to its advantages and seizing favorable opportunities.Rural tourism is becoming the most dynamic economic growth point in Heyuan.According to the location conditions,natural conditions,historical conditions and tourism resources of Henghe Town,combined with the current situation of local rural tourism,this paper explores the overall development framework of rural tourism in Heyuan City,which has promotional significance,in order to realize the sustainable development of rural tourism in Heyuan City.Taking the development of rural tourism in Heyuan City as the research object,this paper designs four parts: The first part is theoretical preparation for the study.Based on the background of this study,in order to achieve the purpose and significance of the study,complete the content of the study,define the concept of rural tourism,and use the basic method of empirical analysis to establish the theoretical basis of the study.At the same time,the development characteristics and modes of rural tourism at home and abroad are studied and discussed.The second part carries out SWOT analysis on the development process of Heyuan City,and summarizes its shortcomings and challenges in the development.This paper analyses the correct mode and management concept of its development,summarizes and puts forward the countermeasures and suggestions for the development of rural tourism in Heyuan City,studies the operation mode of rural tourism in Heyuan City,and carries out systematic discussion and comprehensive management for solving theoretical and practical problems.The third part focuses on the development principles of rural eco-tourism,the source market and the regional layout,and puts forward the development countermeasures to strengthen marketing and promotion,improve service quality,strengthen ecological construction,and realize the strategic requirements ofsustainable development.This paper puts forward pertinent improvement measures and constructive suggestions,vigorously promotes the rapid development of rural tourism in Heyuan City,drives the rapid development of service industry,optimizes and improves the industrial structure of rural areas,lays the foundation for the development of agricultural scale and industrialization,optimizes the rural natural environment,speeds up the establishment of sound rural infrastructure construction,which is conducive to the creation of relatively perfect agriculture.The rural socialization service mechanism promotes the realization of the goal of rural modernization,effectively promotes the construction of spiritual civilization between urban and rural areas,and constantly closes the gap between urban and rural areas,thus laying a solid foundation for the construction of new countryside.