Heyuan Hakka Cultural Tourism And Rural Community Development Research

Heyuan is the only prefecture-level city of Guangdong province, where the majority of the people are Hakka. In Heyuan, Hakka folk culture has a long history, with abundant cultural heritage. To develop Heyuan’s Hakka culture can not only promote the development of local tourism industry, but also is conducive to the inheritance and protection of Heyuan Hakka culture. As most Hakka monuments are located in rural areas, the rational development of Hakka culture tourism can also significantly develop the construction of local rural community infrastructure and the local economy. Therefore, the scientific and reasonable development of Hakka culture tourism has theoretical and practical significance for the construction of rural community.By consulting a large number of Hakka culture and documents about the Hakka culture tourism, the author conducted researches in some of the main Hakka culture scenic spots in Heyuan, such as the ancient town Tuocheng, Sujiawei. The theories used to support the researches are the Community Participates in Tourism Theory and the Life Cycle of Tourism Theory. By visiting some relevant enterprises and the surrounding community residents, the author carefully studied and analyzed the features and advantages of the Hakka folk culture, so as to fully collect the data of Hakka folk culture tourism industry in terms of local area’s economy, development and life styles. Further more, after analyzing local Hakka culture tourism, countermeasures of the development problem and some suggestions are put forward, to sustainably develop the Hakka culture tourism and improve the rural community’s current situation, suggestions are specified as follows. First, the government, enterprise and community residents need to work collaboratively to ensure the policies, capital, management technology needed to develop the rural tourism. Secondly, to make sure that the rural tourism have the positive effect on the development of rural community, a long-term effective mechanism have to be made to guarantee local residents’rights of participation and management of the rural tourism. Finally, a reasonable and scientific planning guidance needs to be made to make sure that the culture tourism won’t be blindly develop to avoid the vicious circle of developing the tourism at the expense of the local natural environment.