Research On Selection Of Vegetable Circulation Patterns And Farmers' Participation Willingness Based On Efficiency Evaluation In Yancheng City

The circulation efficiency of agricultural products,as a key factor influencing agricultural economic development,Vegetables are an important part of agricultural products.Especially in recent years,vegetable industry's status and effects are becoming more and more prominent in Jiangsu province of agriculture and rual economic development.Now,it has become a pillar industry of agricultural production.And it also becomes the main way to increase income for farmers.Yancheng is a traditional agricultural market..Vegetable cultivation in the local towns have been rapid development.But due to the impact of many factors,we should how to promote efficient vegetable circulation model and industrial upgrading to ensure the effective supply of vegetables and improve the income level of farmers.It is also one of the issues worth exploring today.Through the investigation of the status quo,it is found that the circulation pattern of vegetables in Yancheng mainly focuses on three aspects:farmer self-selling mode,farmer's market model and supermarket mode.In this paper,we use the vegetable input and output of vegetable market as the research object in Yancheng,iangsu Province.Throng the domestic and international research status,This paper constructs the evaluation index system of vegetable circulation pattern.The output index includes the unit circulation cost,the circulation loss rate and the circulation time.The output index includes the sales volume,the unit net profit and the consumer satisfaction degree.The using of the data envelopment analysis(DEA)model(C2R,BC2)and data analysis software DEAP2.1 are used to summarize in the survey data and obtain in the three vegetable circulation model.The results show that the supermarket model is the most suitable for the development of local vegetable industry.Based on the research on the basis of this study,we construct the binary regression model to analyze the main influencing factors of farmers' participation in the supermarket model.Research indicates that there was a negative correlation between the the number of years of employment and the change in market prices.Participating in training,planting scale,household annual income,understanding of agricultural policy,changing demand,personal interest and development space are positively related to willingness to participate.Finally,based on these significant factors,this paper make some suggestions from the policy point of view,farmers point of view and the other aspects.Its purpose is to ensure the effective supply of vegetables and improve the income of farmers.