Research On The Born-Global Model Of Small And Medium Enterprises In China

In the early 1990 s,several small and medium-sized enterprises(SMEs)emerged in various countries of the world,which differ greatly from the traditional mode of international development.In the traditional mode,small and medium-sized enterprises usually choose to open the domestic market,occupy the market share,accumulate certain capital and experience,and then choose the right time to enter the international market.These small and medium-sized enterprises,which adopt the new international development mode,have positioned their products in the international market at the beginning of their establishment,the proportion of income in the international market of these enterprises to the total revenue is relatively high.Academics call these enterprises "Born-Global Firms",and this new internationalization mode which does not follow the traditional stage internationalization mode is called "Born-Global model".Under the traditional stage internationalization development mode,some SMEs in China are inevitably limited by resources,transportation conditions,development scale and other factors.Some enterprises have no competitive advantage and potential market in China.The development strategy of Born-Global companies has focused on the international market since its inception,avoiding the problems of limited traffic conditions and lack of domestic potential market and scale advantages,which has provided new ideas for China’s SMEs to open up the international market.This paper compares the key factors among the three cases horizontally,based on the analysis of three BornGlobal companies named Royole,DJ-Innovations and Suntech Power Holdings from three perspectives of entrepreneurship,industry and environment.In the aspects of enterprise organization innovation,industrial chain integration,macro risk prevention and other aspects,we have put forward suggestions for China’s Born-Global SMEs.