Research On Marketing Strategy Of ZHJK’s Agricultural Products Export Business In Europe

The success of marketing strategy is related to the market competitiveness of enterprises,the level of optimizing the allocation of resources and the shaping of corporate image,and the establishment of brand effect and competitive advantage of enterprises.Marketing strategy is directly related to the survival of enterprises and the success or failure of the survival war in the market.ZHJK Industrial Development Co.,Ltd.was established in October 2002,mainly engaged in production,trade,investment and research and development of related products.At present,the export business of agricultural products represented by strawberry products has become an important grasp for ZHJK company to develop green agricultural products business.It is also an important measure for ZHJK company to expand its business scope and create a new growth point.However,as a successor of the export business of agricultural products,how to gradually reverse the increasingly unfavorable marketing situation and occupy a favorable position in the market development in the face of fierce competition in the industry has become an important issue for ZHJK in promoting the export business of agricultural products.Based on the theory of strategic management and marketing,this paper carries out the export business of agricultural products of ZHJK company.The study of marketing strategy provides theoretical guidance for the development of enterprises.This paper combines theory with practice,through literature research method,investigation research method,theory and practice method and so on.Taking ZHJK’s export business of agricultural products in Europe as the research object,on the basis of fully studying the relevant marketing strategy theory literature,this paper makes in-depth analysis and evaluation of the company’s internal and external environment,and then makes use of STP score.Analytical method,market segmentation and target customer orientation of the company’s export business of agricultural products,and finally put forward 4P marketing strategy and safeguard measures suitable for the company’s export business of agricultural products,can make ZHJK company and export business of agricultural products achieve new and greater development,help business to advance smoothly,and also provide useful reference for other similar companies and business marketing in the industry.