A Reflective Study On The Government's Land Market Regulation Policy Based On The Development Strategy Of Real Estate Enterprise

With the development of China's real estate market for more than 20 years,the government has issued numerous policies to regulate the primary land market and real estate market,but the effect is not obvious and accompanied by the soaring price of ordinary commodity housing in China.Ordinary people can't afford to buy houses.Low-income groups can't solve housing issue and sustainable urban housing system has not yet been built.But Real estate enterprises can change their own development strategies and obtain excessive profits.From the perspective of the evolution of the development strategy of real estate enterprises,this paper theoretically studies the evolution of the development strategy of real estate enterprises and the government's regulation policies in the primary and secondary land markets,as well as their impact.Through specific cases,this paper analyses how real estate enterprises use the limitations of the government's regulation policies in the primary and secondary land markets to find policy gaps,change their own development strategies,and earn high profits.It shows that the government's regulation policies in the primary and secondary land markets have little effect and have great problems.Next,through the time series intervention analysis model,this paper empirically studies the typical policy intervention effect of the government in the land market.Empirical results show that the two policies "8.31" and "new eight policies" have certain effects on the real estate market,but can't solve the housing problem in China.Because it is impossible for ordinary people to afford ordinary commodity housing,and it is difficult for middle and low income groups to meet their living needs.Therefore,based on the evolution of the development strategy of real estate enterprises,this paper analyses the government's regulation policy in the land market,and finds that the government's regulation policy in the land market separates the land primary market and the real estate market,and the policy has the problems.There is no unified goal in the government's regulation and control policy.Every time a policy is issued,it mainly focuses on short-term regulation and control,and cures the symptoms without curing the root causes.The difference and game between central and local goals have greatly reduced the effect of policy regulation and control.Finally,the government's control policy neglects the multiple attributes of land resources,assets and society,and lacks the guidance of land use classification in the primary land market for the"urban housing system".Finally,in view of the limitations of the government's land market regulation policy,this paper puts forward some policy guidance ideas,including unified land market regulation and management,building a sustainable urban housing system,and in the process of regulation and control,the central government and local government should clarify their responsibilities,perform their respective duties,implement policies according to the city,and solve the housing problem in our country.