Case Analysis Of CF Group Financial Strategy

In the past three decades,the real estate industry has been booming and has become one of the important pillars of the national economy.With the upgrading of people’s consumption structure and the increasing prosperity of urbanization,real estate companies have also ushered in a series of new opportunities.In the new era,residential real estate and commercial real estate are growing at a slower pace,while industrial real estate has become a “dark horse” that has experienced rapid development and leapfrogging in recent years.However,in recent years,the government’s supervision of the industry has been continuously strengthened,the industry’s macro-control policies have become frequent,and the polices have become more diversified.The impact of these policies has undoubtedly made the real estate industry into a cold winter.In order to deal with the operational and financial risks of the industrial real estate industry,timely analysis and response to changes in the external environment,combined with the company’s own operating model,it is particularly important to develop and implement a sound financial strategy.CF Group,as a pioneer and leader in the industrial real estate industry,has maintained rapid growth in sales since its listing.Its compound annual growth rate reaches 46%.It possesses "four adherences" as the core strategy to build an industrial new city.CF Group follow the development path of the urban environmental basement-functional platform-core power-development to explore and practice the construction of industrial new city.Therefore,This paper aims to conduct an in-depth analysis of the CF Group’s financial strategy,analyze the external environment and overall corporate strategic objectives faced by the company,and study the choice of investment strategy,financing strategy and dividend distribution strategy under the CF Group’s financial strategy.In the evaluation of CF Group’s financial strategy,because the measurement of non-financial indicators is difficult,it can only analyze the financial data of the CF Group’s profitability,solvency and operational capability in recent years with competitors in the same industry.Analysing the implementation of financial strategy based on EVA and sustainable growth rate to judge the company’s fundamental goal-the ability to create value and sustainable growth.Therefore,this paper draws a comprehensive evaluation of CF Group’s financial strategy,explores its financial strategy management experience and potential risks in the process of rapid development,and provides optimization suggestions for the future development of the company,hoping to provide some reference for other enterprises in the industry.