Business Model Study Of High-end Hetian Jade Carving Operator Jiazhentang

As the rapid development of information,technology and science resulting in rapid changes in the global economy,the business model has undergone great changes with the market structure continuously destroyed and rebuilt,and competition intensified.Therefore,China has put forward the innovation-driven development strategy of “mass entrepreneurship and innovation” to enhance the endogenous driving force of economic development.Essentially,business model is a transaction structure of the stakeholders.In an environment where the stakeholders and the transaction structure is changing rapidly,how to carry out business model innovation and thus be in a favorable position in a new situation,is an issue that most enterprises should really think about.This paper analyze some examples based on the Wei-Zhu six-factor business-model model in order to demonstrate its inspiration and innovative ideas in a business model design.This paper selects the high-end Hetian jade carving operator Jiazhentang as an example using Wei-Zhu six-factor business-model model and Porter's five-force model for analysis,and finds that,Jiazhentang has changed her traditional business model of simple purchasing and sales into operation of excellent jade by modern jade carving artists like an art,forming a new business mode focused on “acquisition of Hetian jade carving art + professional promotion + high-end sale”.This new business model enables the company find a gap in the market,re-position her function and role as a distributor in the value chain,bring in a professional and service-oriented value experience for her customers,therefore obtain a win-win situation for suppliers,merchants and customers.Through the analysis of the above theories and example,we hopes this paper may provide some references for the innovation and operation of a jade carving enterprise as well as others who are still struggling for development in Hetian Jade business or other business.