| 2013 GSK events (GSK China bribery case) is a watershed in the pharmaceutical industry, foreign pharmaceutical companies first collective changes in the marketing mode, out of the last sub regulations marketing means exist great risk, vigorously carry out academic promotion. N pharmaceutical company as the world famous multinational pharmaceutical giants to enter the market, Chinese has 20 years of history, has experienced a spurt of development brilliant. In recent years, due to changes in the environment, enterprises are facing new challenges, just walk on the primary stage of development of academic promotion, how can respond to changes in the market and the oncoming turbulent challenge, how to optimize the academic promotion marketing strategy, under the new situation continue to move forward, problem is to be solved n pharmaceutical companies are facing.This article mainly reviews the main theories of marketing pharmaceutical products, to the domestic and foreign pharmaceutical industry marketing strategy development compared to do in-depth research on the pharmaceutical industry; and then analyses the status of using the PEST model, proves the necessity of academic promotion, the N pharmaceutical company's main products business, academic promotion and competition status environment and the existing problems were analyzed and summarized; the N pharmaceutical company main target customer doctors analyze comprehensive market survey through the market survey, understand the doctor of current academic promotion satisfaction and academic demand tendency, find the solution to the current problems on the basis of academic promotion strategy; finally through the design for the promotion of academic N pharmaceuticals the main products of the company and the market investigation according to the corresponding marketing strategy optimization, the solution of N pharmaceutical Solutions to the problems of the company's academic promotion. |
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