Medicine Academic Promotion Wiil Project Management Reseach

With the development of economy, the enterprise competition more and more intense competition, especially in the marketing field, marketing methods are constantly changing, the academic marketing as an important way to promote the pharmaceutical enterprises in the clinical market increasingly important, medicine academic promotion is the core academic marketing, is the concrete manifestation of the academic marketing, project on the management, can improve the effectiveness of marketing activities, reduce cost, obtain greater economic benefits. The content of this paper is the drug academic promotion will Guangxi Kanghua pharmaceutical limited liability company, the academic promotion process including project planning, implementation, monitoring and ending work, is a complete project. The use of project management knowledge, carries on the management using project management tools, to extract the specific market marketing activities to meet the goal of enterprise management mode, the drug will be easy to copy held academic promotion promotion, promote marketing activities efficiently, scale, can quickly improve enterprise management ability, improve product sales, enhance the benefit of the enterprise.This article from the academic promotion as a specific marketing activities are analyzed, according to the academic promotion and experience in actual operating process, this paper expounds the general academic promotion management style, common problems and the methods and ways of improvement, combined with the use of the scope of the project management theory, analyses how to academic promotion will carry on the project management, summarize a set of academic promotion will simplify the process of project management. Followed by a drug academic promotion will Guangxi Kanghua pharmaceutical limited liability company as a case, the whole process in project management requirements for management, from the beginning of the project to start the meeting, organize the project team, analyze the demand of different objects in the proposed project, the project objectives, the management work of decomposition, and using the Gantt chart as a tool, to the progress of the project management to describe decomposition, the formation of a project plan. In the implementation stage, management of the project schedule, and emphatically expounds the concrete way of communication management, enhance the quality of the project. At the end of the project are summarized, find out the deficiencies to be improved to provide strong project management mode for the marketing of specific activities in the future, systematic and operability is improved, the academic promotion will solve some management in the process of management problems, through the academic promotion will carry on the project management, create better conditions for enterprises to participate in the competition, promote better enterprise development forward.