Research On Conflict Management Of Smartphone Sales Channel In Jilin Mobile Company

With the rapid development of China’s network technology and e-commerce in recent years,more and more mobile phone terminal companies have begun to realize the role that network channels can play in the product sales process,and have maintained network platforms while retaining traditional mobile phone sales channels.The construction has enabled terminal companies to sell their products through more channels and more ways,which has led to the full formation of the era of coexistence of network channels and traditional channels.However,such a channel coexistence model did not achieve the corresponding results as expected,and there was a very serious overlap in the development process,and the irreconcilable channel contradictions ultimately affected the sales of the terminal company’s products,especially in recent years.The cases of channel conflicts that have emerged over the years have shown that it is urgent to resolve the conflict between traditional channels and network channels.Not only that,in many respects,network channels have more advantages than traditional channels,so more and more terminal companies are more inclined to focus on the construction of network channels,so the dissatisfaction caused by traditional channels will be more The more serious it is.Therefore,how to promote the common development of network channels and traditional channels,coordinate the work of the two channels,and create greater value through the role of the two channels has become a topic that we must focus on at this stage.In the thesis,the author conducted a comprehensive and systematic analysis and research through six parts.First of all,the author analyzes and summarizes the background and significance of the research,the research status at home and abroad,and the research methods.Then the author sorts out and analyzes the relevant theoretical foundations needed by the network channel and the traditional channel research institute,and proposes the concept of channel conflict,the formation process,the classification,and the conflict between the network channel and the traditional channel.On this basis,the author takes Jilin Mobile as an example to analyze the channel conflicts in the development process of its network channels and traditional channels,including the development status of China’s smart phone market and the marketing environment of smart phones in Jilin Province.,Jilin Mobile’s smart phone sales channel status,Jilin mobile smart phone sales network channel and traditional channels,Jilin mobile smart phone sales network channel and traditional channel conflict performance and reasons,andfinally based on this,targeted Jilin Mobile smartphone sales network channel and traditional channel conflict management strategy.Influenced by the research topic,the author used the interview method to conduct in-depth interviews with the staff of Jilin Mobile Company,and learned that the current network channels and traditional channels built by Jilin Mobile are in conflict with the development process.The reason why there are conflicts;in order to be able to resolve the conflicts between the two,what are the efforts of Jilin mobile workers;what are the specific measures;what are the final results;And whether the problem that has not been solved is ready for further resolution strategies,and so on.It is hoped that the research of the thesis will help to improve the current channel strategy of Jilin Terminal Company.It is also hoped that through the research of the paper,it can have some reference significance for the further coordination and coordinated development of network channels and traditional channels in the fierce market competition.