Lenovo Mobile Phone Channel Strategy Research

After 20 years of development, China's mobile phone market has become the world's first mobile phone market. Mobile phones ,this high-tech consumer electronics products become increasingly popular in China.China's mobile phone industry has developed rapidly. China-made mobile phone in the absence of core technologies, there is no brand, no size, cost advantages, since 2002 the rapid rise miraculously, in 2003, half of the domestic market share, began to fall in 2004, so far, many domestic brands such as BIRD, TCL, Amoi to decline.As the first-brand mobile phones, from the start in 2002, is also experienced ups and downs in these years. Now Lenovomobile is struggling to find a breakthrough in the process of outlet.Channels as a key element of traditional 4P , plays a very important position in mobile phone manufacturers in the marketing strategy. Lenovo's channel strategy in this article from the start, carding Lenovo change the course of mobile phone channels to analyze the design of Lenovo channels, choice, conflict management, channel incentives, such as the risk of channel specific strategy, and first-line manufacturers to compare strategies , which Lenovo mobile channel strategy for the future of their own thinking.This study of the channels for Lenovo mobile phone strategies, the objective is to contribute to the future of Lenovo mobile phone business development, at the same time provide reference for channel management to other domestic mobile phone manufacturers.