CreditHarmoy's Business Model Innovation And Path Choice

In today's society,the development of Internet finance is very rapid,and is quietly changing our lives.As a new mode of investment and financing,P2 P lending is changing the traditional financial model.P2 P online lending model has been rising in China since 2007,and has been growing steadily.However,at present,there are no perfect supervision measures,lack of perfect credit system,and weak risk control and other factors.China has witnessed the collapse of P2 P network lending platforms and other events,so many unhealthy problems have been exposed in the process of rapid development.As one of the rapidly developing P2 P companies in China in recent years,CreditHarmony have occupied an important position in China's Internet finance P2 P industry with good operation mechanism and rigorous wind control system.In the process of continuous growth and development,CreditHarmony have to face many challenges from both inside and outside the environment.This paper will focus on the development strategy of CreditHarmony,combining with the important impact of the P2 P industry,focusing on the analysis of the advantages,disadvantages,opportunities and challenges of CreditHarmony in the market competition,so as to plan the development strategy for the future of CreditHarmony,aiming at becoming a group enterprise of comprehensive financial services.At present,the P2 P industry of Internet finance develops rapidly,while the competition is fierce.In order to maintain a sound development,enterprises must make timely adjustments,recognize their strengths and weaknesses in a timely manner,to extract the essence from the rough,to check for deficiencies and make up for omissions.Before the relevant regulatory measures come to the ground,CreditHarmony should effectively seize the opportunity,make timely transformation,base on fundamental and continuous development,which will have important significance for the continuous development of CreditHarmony in the future.