A Study On The Sustainable Development Of Retail Business Of Commercial Banks Under The "New Asset Management Regulations"

In recent years,with the continuous development of financial market,the reform of banking industry and the continuous improvement of competition among banks,retail business of commercial banks has become increasingly rich,business scale has been expanding,and management system has gradually matured.At present,China’s retail business mainly includes savings cards,credit cards,investment and financial management,electronic banking,private banking,mobile banking APP and other business areas.“the new regulation of capital management ”was formally promulgated in 2018.Based on this background,this paper uses the literature research method to summarizes the conceptual theory of retail banking business and to make a detailed analysis of conditions for the sustainable growth of retail banking business under the new regulation.Then,the case study method is adopted in the analyses of current development and potential problems of retail business of commercial bank by taking China Merchants Bank as a typical object.At the last,this paper discusses the possible negative and positive influence,potential risks and external opportunities with the development of retail business of commercial banks under the "new regulations on capital management".According to the research,it is found that there are still some problems and challenges in the retail business of China Merchants Bank,such as weak product innovation ability,inadequate customer management,severe challenges in the development of retail business,cruel competition of Internet financial enterprises and limitations brought by strict regulatory policies.This paper holds the opinion that the retail business transformation strategy of commercial banks is mainly based on the transformation and upgrading of retail business;the sustainable development of retail business of commercial banks should focus on the product sustainability whose core is wealth management,the advantage sustainability whose platform is private banks,the innovation sustainability whose leading factor is financial technology and the service sustainability whose center is customer experience.