Study On The Development Path Of Kiwifruit Industry Integration In Cangxi County

Cangxi County is the origin of “red heart kiwifruit” and the earliest commercial area of red kiwifruit in China.In recent years,the development of kiwifruit industry has fallen into a bottleneck,and there are problems such as poor overall industrial efficiency,blind development of new parks,and insufficient production capacity of processing enterprises.As a regional agricultural product,Cangxi Kiwi must find new economic growth points while maintaining its own advantages.In the case of supply-side structural reform and adjustment of agricultural industrial structure and changes in consumer market demand information,it is necessary to change the development pattern of kiwifruit industry,adjust production structure to the market in time,develop versatility of kiwifruit industry,and promote kiwifruit industry and information service industry.The integration of tourism and other related industries has promoted the cross-integration of the kiwifruit industry chain and the related industry chain,forming a new format and new development mode,thereby changing the current status of lowquality and low-efficiency of the industrial chain and promoting the modernization of the kiwifruit industry.This paper selects the kiwifruit industry in Cangxi County as the research object.Firstly,it studies and summarizes the related literatures on agricultural industry integration at home and abroad.On this basis,it determines the relevant theoretical basis of this paper and expounds the difference between agricultural industry integration and agricultural industrialization.And contact.Secondly,it summarizes the basic situation of kiwifruit industry in Cangxi County,not only summarizes the development background of kiwifruit industry including geographical and climatic conditions and social and economic conditions,but also elaborates on the status quo of its industrial development.Then according to the actual research situation,the integration development path of kiwifruit industry in Cangxi County is summarized,and the fusion mechanism is analyzed and the case is further explained.The problem is found in the way of finding the problem.The three fusion paths are: one is the fusion path of extending the industrial chain as the idea.The selected case is Sichuan Huapu Modern Agriculture Co.,Ltd.,and it is found that the effect of the extension of the industrial chain is not obvious,and the links in the industrial chain are not closely linked and cannot be played.The problem of industrial cluster effect and the lack of development of new agricultural management entities in the industrial chain;the second is to expand the versatility of the kiwifruit industry.The selection case is the Liuchi Modern Agricultural Park in Cangxi County,which lacks the theme tourism product brand.The problem is that the degree of tourism development in products and industrial parks is not high,and the concept of rural tourism industry is backward;the third is the integration path based on information industry services.The case is selected as the Red Heart Kiwi Trading Center of Cangxi Tianfu Commodity Exchange,but the unified platform is constructed.The implementation situation is not good and the level of industrial science and technology needs to be improved,the theme of science and technology investment is not strong,and the direction of capital investment is biased.Finally,the paper proposes path optimization strategies based on domestic and foreign literatures,including promoting the optimization and upgrading of existing industries,innovating the kiwifruit industry integration development concept,innovating kiwifruit theme tourism brands and products,and improving and implementing the elemental policies,in order to promote the integration of Cangxi kiwifruit industry with high efficiency and high quality development.