Study On The Evaluation Of The Effectiveness Of Ecotourism Environmenal Education

Environmental education is the basic connotation and important content of eco-tourism.Eco-tourism without environmental education is not real eco-tourism.Taking the Guanmenshan National Forest Park of Benxi as the research site and eco-tourists as the research object,this paper re-establishes the evaluation index system of eco-tourism environmental education effect from the six measurement dimensions of environmental awareness,environmental knowledge,environmental ethics,environmental skills,environmental behavior and environmental willingness by using triangular fuzzy analytic hierarchy process(TFAHP),and introduces a single factor evaluation model.The evaluation formula of eco-tourism environmental education effect is constructed.Through the comparative analysis and importance-performance analysis(IPA)of tourists before and after the tour,the following conclusions are drawn:(1)In the evaluation index system of environmental education,the weight of environmental knowledge is the largest(0.2609),followed by environmental awareness(0.2389),accounting for 50%,which plays a key role in the evaluation of environmental education effect;(2)The overall performance of environmental education in Guanmenshan National Forest Park of Benxi is not good.After the tour,the total score of eco-tourism environmental education in Guanmenshan National Forest Park was 3.13,the standardized result was 62.6,and the effect grade was "general",which was slightly better than that before the tour;(3)Through the Importance-Performance Performance Analysis(IPA),it was found that the ethical and conscious indicators mostly fell in the first quadrant of the continuing area;and the technical indicators mostly fell in the second quadrant.Quadrant over-supply areas;behavior and willingness indicators mostly fall in the lower priority areas of the third quadrant;knowledge indicators half fall in the fourth quadrant to strengthen the improvement of key areas,half fall in the lower priority areas of the third quadrant;(4)insufficient attention,incomplete facilities and other factors restrict the environmental education effect of ecotourism in Benxi Guanmenshan National Forest Park.Finally,according to the current situation of environmental education in Guanmenshan National Forest Park,and combined with successful cases at home and abroad,three suggestions are put forward to promote the healthy development of environmental education in Guanmenshan National Forest Park.