A Study On The Credit Business Development Management Optimization Of Branch A Of Agricultural Development Bank Of China

In recent years,under the background of macro-environment,banking competition,cross-border competition and tightening external supervision,the Agricultural Development Bank of China(ADBC),as the only agricultural policy bank in China,is facing a new round of reform and development.For the ADBC,how to further optimize the management of credit business and constantly improve its ability to develop credit business determines whether it can continue to do a good job in policy implementation,play the role of agricultural policy banks,and also lay a solid foundation for its sustainable development.This paper consists of seven parts:the first part is the introduction,the main content is the research background,research significance,research content and method;the second part is the related theory summary and domestic and foreign research status,there are three theories introduced:business process re-engineering,organizational change,service marketing;the third part mainly analyzes the businessenvironment of branch A of ADBC.The fourth part mainly introduces the general situation of ABC,analyses the development of its credit business,and the existing problems.The fifth part concluded a set of basic principles and countermeasures for the optimization management of credit business operation by using relevant theories.The sixth part puts forward safeguard measures on the basis of optimizing countermeasures and suggestions,and analyzed the effect of optimization.The seventh part is the summary and outlook.Based on the theories of business process re-engineering and organizationalchange,aiming at the problems existing in the current credit business operation mode of ADBC,this paper puts forward many suggestions on shortening business process,optimizing organizational structure,improving work quality and efficiency,and optimizing customer service,which can greatly optimize the organizational structure for the better development of credit business,scientifically re-engineered the business process,humanized management and effectively improved customer service quality.It is hoped that this paper can provide valuable suggestions and references for ADBC and even other banking institutions in the optimization of credit business management.