Study On The Countermeasure To Improve The Profitability Of GN Rare Earth High-tech Co.,Ltd.

Rare earth has important strategic value and rare earth is called "industrial monosodium glutamate".Rare earth is widely used in the development of national economy and people's life in our country.At the same time,rare earth as a strategic resource is of great significance to the national economy of our country,and large-scale state-owned rare earth enterprises are the mainstay of the rare earth industry in our country,and their development status is directly related to the development of the whole rare earth industry.In the context of increasingly complex international trade environment,it is of great significance for our country's rare earth production and processing companies and our country's rare earth industry to study how state-owned rare earth companies improve their profitability under the circumstances of profound changes in the international environment.GN rare earth high-tech co.,ltd.,as a state-owned holding company,is the largest supplier of rare earth products in our country and even in the world.GN rare earth high-tech co.,ltd.,mainly produces rare earth raw materials and related rare earth functional materials products,and some rare earth application products.Based on the statistical analysis of the growth rate of the main business income of GN rare earth high-tech co.,ltd.'s profitability index,this paper takes the main business as the clue to determine six related factors closely of the main business,namely,operating income,operating cost,sales expense,management expense,financial expense,and R&D expenditure.Descriptive statistics are used to analyze these six factors in detail,and the factors affecting the profitability of GN rare earth high-tech co.,ltd.,are summarized and condensed,such as policy,rare earth pricing power,rare earth industry chain development,scientific research strength,intellectual property rights,management expense,financial expense.Finally,according to the factors affecting the profitability of GN rare earth high-tech co.,ltd,the countermeasures and suggestions are put forward to improve the profitability of GN rare earth high-tech co.,ltd.,from the aspects of policy,rare earth reserves,industrial chain,scientific research investment,intellectual property rights,management ability,capital structure and so on.In view of the situation of GN rare earth high-tech co.,ltd.,in order to improve the profitability of GN rare earth high-tech co.,ltd.,and achieve the stable and sustainable profitability of GN rare earth high-tech co.,ltd..This paper puts forward that GN rare earth high-tech co.,ltd.should construct a four-dimensional sustainable development of the whole industry chain of the upstream,midstream,downstream and recyclable rare earth industry chain;And should build a five-dimensional scientific research system that integrates government,industry,learning,research and application to improve the strength of scientific research and the level of scientific research;And should attach importance to intellectual property rights and build their own intellectual property protection network.The conclusions of the study can be used for reference for other rare earth production companies.