Case Study On Cash Flow Management Of A Real Estate Company

With the deepening of reform and opening up,China's enterprise economy has also made great progress with China's economy.Today,the goal of financial management is no longer profit maximization,and value maximization has become a new management goal.Cash flow management is an important part of financial management,which has a significant impact on the sustainable development and continuous profitability of enterprises.Because of the particularity of the real estate industry,it has the characteristics of large investment,slow capital recovery,high risk and great environmental impact.At present,China's real estate industry is gradually maturing after decades of development,and the competition is even greater.So for real estate enterprises,cash flow management is more important in order to achieve sustainable development.Based on the case study of cash flow management of A Real Estate Company and the related theory of cash flow management,this paper discusses the characteristics of cash flow management of real estate enterprises,and analyses the current situation of cash flow management of A Real Estate Company.According to the analysis of the current situation of cash flow management,it is concluded that cash flow management does not match enterprise strategy,and there is cash flow income mode in cash flow of operating activities.Single,unstable cash inflow and other issues,and then according to the current situation of cash flow management of A real estate company,combined with the corresponding improvement proposals,due to the environment and national macro-policy control,the competition between the real estate industry will become increasingly fierce,realize the importance of cash flow in enterprises,do a good job in cash flow management,can enhance the strength of the company itself.Not eliminated by the market.