Research On Cash Flow Management Optimization Of JS Real Estate Company

Cash flow management is the core of the modern enterprise financial management, because healthy cash flow can make the enterprise normal operation. Once the cash flow fracture occurs, the enterprise will be in trouble and face the danger of collapse.So to strengthen the management of cash flow to the enterprise survival and development is very important. Degree of dependence on capital in real estate industry is far greater than in other industries. As a pillar industry of national economy in our country, The real estate industry have a close correlation with the other industries, have great capital demand.The funds of this industry have been put in the focus. The investment cycle is long and the capital turnover is low, affected by national economic policy, management risk is big.Most of real estate enterprises besides investing heavily itself in real estate development, must also use a large number of external financing to solve funding shortage. Because domestic real estate industry have the narrow financing channel, so to the real estate development enterprise financial strength, funds management, operation are regarded as an important part of enterprise competitiveness, real estate cash flow management should be placed on the development of the enterprise strategic height.This article first introduces the cash flow and cash flow management in the importance of financial management, this paper analyzed the characteristics of real estate cash flow operation. With the examples of JS company introduces in detail the company’s cash flow management status quo and the existing problems and cause analysis, from the angle of company operation and development strategy, aiming at the existing problem of JS company proposed the corresponding measures and strategies. Cash flow management is a part of corporate strategy management, must increase the cash flow management to company for global deployment strategy level, following the development strategy of company cash flow management, cash flow management and provide decision support for the company’s strategic development. Proposed the cash flow management system, set up the budget management organization and budget management system, risk management, control and evaluation of performance evaluation mechanism.Hope can through the analysis of JS company, brings other problems existing in the development of the company some meaningful solutions, or to have some inspiration, and management of real estate development has a deeper and comprehensive understanding, thus for the company lay a certain foundation for the smooth development projects, for the company’s cash flow management to provide more methods.