Research On A Petrochemical Corporation's Value Growth Driving Factors And Promotion Strategy

In China,based on the rapid development of previous 30 years,the economic development is moving toward the “new normal”,which is the medium or high-speed growth.Particularly,driving efficiency plays an important role.If efficiency is proportional to the growth rate,China's national income level will have a major breakthrough,otherwise,it is likely to fall into the "middle income" dilemma.As a manufacturing power,China should develop its manufacturing industry with high quality,A Petrochemical Company is a regular petrochemical production company,under the recessionary economy,A Petrochemical Company faces that international low oil operating in low price and floundering economic environment.In the face of the industry's depressed environment,the senior management decisions will determine the future development of the company,more specific,the senior management should seek the methods and confirm the improving elements to increase the company value.In the sluggish economic environment,the decisions to improve the value of the company is always sought,and the driving factors for determining the growth of corporate value has become a top priority.Screening out the key drivers of A Petrochemical Company's value growth,and proposing a reasonable improvement strategy for its corporate value growth is an effective way to help A petrochemical corporation get rid of this dilemma.In this thesis,the relevant theory of company value and its increase are reviewed,and also the driving factors of company value increase are classified.Next,it analyzes the business profile and business benefits of the target company A petrochemical corporation,and understands the overall development of the target company.Then,by initially selecting the key value growth drivers,this thesis further selects the key value growth drivers based on Delphi method,and determines the key value growth factors based on the valuation method and the preliminary determination of the key drivers of value growth based on the grey correlation method.Selected the final index from investment behavior,capital structure,financial characteristics and other factors.Finally,according to the selected results of key factor of company value increase,the index of A company and the influence of these driving factors are analyzed.In addition,China Oilfield Services Limited and Sinopec Group that is an outstanding firm in the field are selected to compare with A company.Find out the shortcomings of A-Petrochemical Company in the process of value growth,such as simple organizational setup,large fluctuations in operating efficiency,and unreasonable selection in the procurement process,andpropose improvements in institutional mechanisms,accelerated project planning,and reform of the procurement management system strategy.An analysis of the key drivers of value growth not only highlights the problems of most petrochemical companies in terms of value growth,but can also be a good reference for other petrochemical industries.