Study On The Strategy Of Improving Tourist Satisfaction In Jingbo Lake Scenic Spot

Tourisn has become one of the most powerful and largest industries in the global economy.Cliina's tourism industi*y has become the fourth largest inbound tourist receiving countiy in the world.With the rapid development of China's tourism industiy,the problems in the service quality of scenic spots,the variety and richness of tourist products,the accessibility of scenic spots,the overall image of scenic spots,the management system of scenic spots,the personnel managelent of scenic spots and the development of tourist shopping in scenic spots have become increasingly prominent,which seriously affects tourists'experience of scenic spots and leads to tourists' travel to scenic spots.The decrease of tourism satisfaction will affect the future development of China's tourism industry.Therefore,the evaluation of tourists'satisfaction is a problem that needs to be understood and studied by contemporary tourism academia.Based on the evaluation of tourists'satisfaction,this paper studies the strategy of improving tourists' satisfaction in Jingbo Lake Scenic Spot.The purpose is to understand tourists,intuitive feelings and evaluation of the scenic spot through satisfaction evaluation,so as to find out the shortcomings and problems existing in the scenic spot,and to understand the needs of tourists,and to help the relevant departments of scenic area management take targeted measures.Firstly,through the analysis of the relevant situation of Jingpo Lake Scenic Spot,this paper constructs the index system of tourists'satisfaction evaluation and designs the questionnaire.Then the IPA analysis method is used to evaluate the tourists' satisfaction.The conclusion is that the tourists'satisfaction of Jingpo Lake Scenic Spot is "general",and the problems existing in the management of the scenic Spot are analyzed.Finally,it puts forward some strategies to improve the satisfaction of tourists in Jingpo Lake scenic spot:to improve the service quality of the scenic spot,to develop tourism products with depth and breadth,to strengthen the accessibility of the scenic spot,to enhance the overall image of the scenic spot,to promote joint marketing,to optimize the management system of the scenic spot,to introduce high-end talents to train elite employees,to open shopping channels to enrich the categories of commemorative products.