Study On The Interpretation Effect Of Koguryo Scenic Spot In Ji’an City Based On Tourist Satisfaction

With the development of the times,tourism has gradually become one of the important needs for people to pursue a better life.As the only world cultural heritage in Jilin Province,Koguryo scenic spot in Ji’an attractes many tourists all around the world.The rapid development of tourism makes the tourist’s way of sightseeing gradually change from the original sightseeing tour to the experiential tourism.This paper evaluates the interpretation effect of Koguryo Scenic area in combination with tourist satisfaction,aiming at promoting the continuous improvement of the interpretation service of the scenic spot,improving its own competitiveness and Influence.This paper takes the explanation topic,media and commentary content of Koguryo scenic spot as the research object.The methods of literature review,field investigation,questionnaire survey and statistical analysis are used to systematically study the present situation of the interpretation and the satisfaction of the tourists.The survey results that there is no significant correlation between tourist tuorism characteristics and tourist satisfaction,but some demographic characteristics of tourists affect tourist satisfaction.In addition,the results of the survey show that the overall expectation of tourists to Koguryo scenic spots is higher than the actual performance experience,indicating that it is necessary to further improve the optimization of the scenic spots.The satisfaction level of tourists has a significant effect on the overall satisfaction of scenic spots,the tourists are satisfied with the content and the process of sightseeing,and they are more satisfied with the emotion.To the knowledge study,the historical cultural heritage value satisfaction is low.Based on the above research results,this paper proposes a series of optimization measures to improve the tourist satisfaction and optimize the interpretation system of Koguryo scenic area.