A Study On The Value Assessment Of Internet Enterprises

In the 21 st century,Internet enterprises have sprung up.Internet enterprises have their own uniqueness and there are more intangible assets.More importantly,they use the diversion of users to attract advertisers to put advertisements to increase their income.Some enterprises start from the purpose of developing a closed industrial chain model.We will vigorously develop terminal products.In the overall value,the value of assets presented by Internet-type enterprises in the financial statements is only a part,and its potential for more intrinsic value is not fully reflected in it.The evaluation process must take fully into account the characteristics of Internet enterprises.The choice of evaluation method should be careful and reasonable,and be adaptable.Only by using the appropriate method to evaluate and evaluate,the final result can be persuasive and can have a reasonable reflection of the true value of the enterprise.The traditional method of evaluation and evaluation is too rigid in content and does not have a strong connection with the network effect.It ignores the special development patterns,values,and characteristics of Internet enterprises,and thus the evaluation results inevitably have limitations.For the formulation of corporate strategy and investors 'choice of reference value has been greatly reduced.To sum up,it is of great significance for the development of industry and the overall coordination of social economy to take appropriate methods to evaluate the value of Internet enterprises.This paper takes the value evaluation method of Internet enterprises as the main object of research,and focuses on Baidu Corporation as the research goal.Based on this,the author analyzes the user value theory of Internet enterprises and discusses the irrationality of the application of traditional methods to evaluation and evaluation.Then the user value method is introduced and a user value method evaluation model is proposed.In the whole process of analysis,for Internet enterprises that have a strong concentration and a solid user base,such as Baidu enterprises,the use of user value methods for enterprise value assessment can best achieve the desired results,and the final results of the evaluation can be compared with the final enterprise market value.The feasibility of the assessment results has been validated,which provides a further basis for the conduct of future assessments.