A Study On EVA Value Evaluation Of Internet Financial Enterprise

In today’s era,the Internet is rapidly developing.With the gradual emergence of Internet finance,China has entered the era of Internet finance,the Internet finance industry has developed rapidly,and new forms of Internet finance have emerged.The value of Internet financial enterprises has gradually become the focus of investors.In the first part,this paper introduces the research background and significance,elaborates the research ideas,and gives the research framework,illustrates the research methods and innovations.In the second part,the EVA value evaluation method is introduced systematically,including the theoretical basis of EVA,the connotation of EVA and the calculation of EVA,and the principle and form of EVA value evaluation model.In the third part,the characteristics of Internet financial enterprises are analyzed.Internet financial enterprises have obvious characteristics,such as capital-intensive,knowledge-intensive,technology-intensive,risk-intensive and so on,and put forward the value of Internet financial enterprises The paper analyzes the advantages and disadvantages of applying the EVA model in the valuation of Internet financial enterprise.In the fourth part,For three shortcomings,we made improvements: the first aspect,according to the Internet financial business operating characteristics of the accounting adjustments have been improved accordingly,the financial costs,advertising and marketing costs And staff training costs into the accounting adjustment system,the second aspect,that is,in the prediction of future EVA,in order to make the evaluation results more scientific and reasonable,the use of scenario analysis of the EVA model in the prediction of EVA made improvements,the prediction of a single scenario And the concrete steps are given for the three scenarios.The third aspect is based on the determination of WACC in the forecast period,and the improvement method of EVA is used.The fifth part uses the improved EVA model to evaluate the value of the case enterprise,and finally calculates the intrinsic value of enterprise,compares it with the stock price of the enterprise and gives the investment suggestion,and the sensitivity analysis method is used to analyze the forecasting factors,which provides a reference for the improvement of the enterprise value.In the sixth part,the paper concludes the conclusion of the article,analyzes the shortcomings of the article,and provides some basis for the development of the research.The innovation of this paper is to improve the accounting adjustment of EVA in the application of EVA model to evaluate the value of Internet financial enterprises,so that the EVA can reflect the business results more truly.In addition,in the prediction of EVA and WACC,based on the traditional forecasting method,the scenario analysis method is introduced,and the single scenario of the forecast period is changed to three scenarios respectively,so that the evaluation result is more scientific and reasonable.