Study On Financial Evaluation Of New Retail Profit Model Of Yonghui Supermarket

In recent years,due to the objective factors of the subject,China's retail industry has entered a bottleneck period of development.Retail enterprises ge nerally have a decline in profitability and even a large loss.This shows that t he old profit model has been unable to adapt to the current development of th e retail industry.need.In this context,retail companies have begun to explore and transform new retail profit models in order to obtain more sustainable prof its.Yonghui Supermarket is one of the leading enterprises in China's retail in dustry.In 2015,it began to explore and transform the new retail profit model and achieved good results,with a certain representativeness.Therefore,this pap er takes Yonghui Supermarket as an example,and uses literature analysis and c ase analysis to analyze the composition of Yonghui Supermarket's current new retail profit model and evaluate its new retail profit model by analyzing its fin ancial status,especially its profitability.First of all,this paper expounds the ba ckground,significance and research status of the case study,and lists the theor etical basis of the profit model such as value chain theory and the financial pe rformance evaluation system of value creation,in order to construct the theoret ical framework of this paper.Secondly,forever The situation of the developme nt of new retail in Hui supermarket was briefly introduced,and the compositio n of its industrial value chain was analyzed.At the same time,according to th e components of the new retail profit model,the key components of the new r etail profit model of Yonghui Supermarket were deeply understood.Thirdly,we collected and selected the annual financial data of Yonghui Supermarket from2013 to 2017,which is the years before and after the transformation of its ne w retail profit model,and the financial data of the retail industry from 2013 t o 2017.The new retail was analyzed through vertical and horizontal compariso n.The profitability of the profit model,the quality of earnings and the sustain ability of earnings,and then analyze the key financial capabilities of operationa l capabilities,solvency and development capabilities,and evaluate its new retail profit model from a financial perspective.Finally,the relevant research conclu sions and suggestions and inspirations are drawn.Through research,it is concluded that Yonghui Supermarket's current exploration and transformation is effective.Its new retail profit model is in line wi th Yonghui Supermarket itself and the market,which makes Yonghui Supermar ket maintain strong profitability and better in the industry.The financial situati on can also provide some inspiration for the transformation of new retail profit models for other retail companies.However,due to the short period of transit ion,the new retail profit model of Yonghui Supermarket still has the problems of rapid expansion,lack of dominant power and no fixed model.This paper puts forward some suggestions.At the same time,this paper still has the short comings of evaluating the new retail profit model of Yonghui Supermarket onl y from the financial point of view and not from the rest.