Research On The Strategic Transformation And Effect Of Yonghui Supermarket Under The Background Of New Retail

Under the influence of the Internet era,China's economic situation has been different from the rapid growth of previous years.The retail industry has encountered difficulties in the process of development.The traditional retail business model is difficult to meet the needs of social development,and the development of traditional retail enterprises in China is struggling.The advantage of “new retail” driven by big data is obvious,and it has made outstanding contributions to improving the comprehensive competitiveness and operational efficiency of enterprises.“New Retail” will replace the traditional retail model and become a new normal in the commercial field,which is the transformation and upgrading of the traditional retail industry.Many traditional retail enterprises have blindly followed the transformation in the new environment and have not found a path suitable for their own development.Yonghui Supermarket is a typical representative of traditional retail enterprises in China.Under the overall downturn of the industry,Yonghui Supermarket took the lead in launching the “New Retail” with Jingdong,Tencent and the “Super Species”.Transformation and transformation,and achieved certain results.This paper hopes to analyze the specific strategies and achievements by interpreting the transformation strategy of Yonghui Supermarket's “new retail” and the financial resources allocated during the transformation process,and deeply explore the content that traditional retail enterprises need to consider in the process of transformation,for the follow-up of the same industry.Other companies offer a development path and business model for reference.Based on the theory of strategic transformation,financial resources and its allocation theory,this paper first analyzes the research on the overall development of the traditional retail industry,financial resource allocation and strategic transformation at home and abroad,especially focusing on the current scholars' experts on "new retail".Relevant research has clarified some related concepts,explaining the current situation of the traditional retail industry,the impact of new retail changes on retail enterprises,and the advantages and disadvantages of transformation.Then it introduces the basic situation and development status of Yonghui Supermarket,and describes its three major strategic transformation initiatives,namely,new channels for new retail formats,supply chain transformation and shared platform optimization process,and analyzes the SWOT of the “new retail” strategy.Then through the three aspects of capital resources,human resources and financial information resources,the financial resources allocation in the process of strategic transformation of Yonghui Supermarket is explored.Through the analysis of benefit results,the achievements in the strategic transformation process of Yonghui Supermarket are pointed out.At the end of the article,according to the implementation effect of Yonghui Supermarket's strategic transformation and financial resource allocation,the paper summarizes and boldly predicts the future development trend of the traditional retail industry.The “new retail” model is the new normal and important choice for the transformation and upgrading of traditional retail enterprises in the future.Other retail enterprises must undertake strategic transformation as soon as possible to meet the development needs of the market era,and in this process focus on the allocation of financial resources to keep up with the strategic objectives.Finally,the effects of strategic transformation and financial resource allocation have brought some inspirations to other traditional retail enterprises.