Research On The Profit Model Of Retail Enterprises Under The Background Of Internet

With the continuous development of China's market economy,the retail industry,which is closely related to people's daily lives,is constantly developing.Due to the advent of the mobile Internet era,online shopping and mobile Internet shopping models have completely changed consumer spending habits and consumer decision-making thinking,leading and developing a new online retail economy.According to the data released by China E-Commerce Research Center,China has become the world's largest online retail market.While the rapid development of online retail,the physical retail industry faces enormous challenges.The data shows that many large retail companies continue to experience negative growth,closing offline stores.The crisis is heavy.Under such a background,the performance of Yonghui Supermarket has been growing year after year.The stores are located in 24 provinces,and new stores are constantly being opened.The profit model is worthy of study,and it brings relevant enlightenment and reference to the same industry.This paper takes Yonghui Supermarket as an example to analyze its profit model.Firstly,it explores the definition and components of the profit model and introduces the relevant analysis theory.Secondly,it analyzes the development of the retail industry and Yonghui Supermarket,conducts specific research on Yonghui Supermarket,and understands its situation in the industry through SWOT analysis.The relevant components of the profit model analyze the characteristics of its profit model,and then use DuPont analysis and EVA indicators to comprehensively analyze its financial operation;then,summarize the reasons for its contrarian growth in recent years,that is,focus on fresh market positioning,talent training incentives,optimization Supply chain,high turnover rate,innovative format,cooperation with Internet giants,etc.Finally,the relevant enlightenment and reference from the profit model of Yonghui Supermarket to the industry,and the future development of the retail industry.