The Research Of The Factors Influencing Product Crowdfunding Financing Performance

With the advancement of China's modernization drive to the rapid development of Internet finance,which has brought new impetus to China's economic development.With the rapid development of the Internet model,Internet finance has affected all aspects of our lives.Especially in China's financial system is not perfect.Crowdfunding as one of the Internet financial innovation model of the Internet,provide new ways to solve the difficulties of small micro-enterprises financing.However,due to the development of the Internet in China has just started.the model of Crowdfunding is not comprehensive enough for those who want to raise through the Internet,so the small businesses is difficult to get enough capital in crowdfunding.In 2016,the semi-annual report of China's Internet finance industry shows that the success rate of product-type projects is relatively small,to Jingdong,for example,the success rate of various projects are no more than 50%,especially the agricultural projects success rate only 15.29%.To sum up,the current success rate of the project is still to be improved.In order to help the financiers to improve the success rate of the project,This paper will do the research from the following parts for the crowdfunders to improve the success rates.1.Product crowdfunding Development Theory Analysis.This paper first summarizes the relevant literatures of crowdfunding.Based on the literature review and the relevant data collection,the paper puts forward the factors that affect the performance of product crowdfunding,and divides it into "Project propaganda degree" "Project initiation team characteristics "" Project risk characteristics "three dimensions,to prepare for the empirical study.2.Statistical Analysis of the Current Situation of Product crodwfunding Development.In this part,this paper makes a statistical analysis of the development of crowdfunding.After a statistical analysis of the current situation of the development of crowdfunding,it is found that the development of China's crowdfunding has shown a rapid development trend in recent years,and there will be more room for growth in the future.As a part of Internet finance,all the platform in the geographical distribution mainly concentrated in the highly developed city.Science and technology projects have the absolute advantage in the amount of the money,followed by agricultural projects,and finally for the design projects.With the development of Internet technology,small technology companies have the largest benefit in the financing.3.This paper makes an empirical study on the collected data.It is found that the factors that affect the performance of financing are different in different industries on the actual financing amount of the project.Project sponsorship team,the amount of Internet search,whether or not have leader in investment only have an impact on the science projects.Sponsor credit level,the number of shares will have an impact on the financing performance of the project.Finally,according to the research results of this paper,this paper puts forward the corresponding policy suggestions from the perspective of project financing enterprises and the viewpoints of various websites to improve the success rate of financing.For enterprises,first of all,enterprises should make the projects publicity,enhance the project exposure and actively interact with investors to improve investors' confidence;Secondly enterprises should improve the quality of leader team to improve the management of the enterprises;Finally,to improve Production processes,enterprises should to maintain high-quality corporate credit to reduce the information asymmetry financing costs.For the audience platform,managers should increase the platform and main network social platform to increase the projects potential investors...