Analysis Of The Marginal Utility Of Enterprise Innovation Investment

Since the 18 th National Congress of the Communist Party of China,China has implemented the strategy of innovation-driven development in an in-depth manner,adhered to the road of independent innovation with Chinese characteristics,and strived to enter the list of innovative countries as soon as possible.To this end,it is necessary to build a company-oriented,market-oriented,industry-university research phase.A combination of technological innovation systems.As the main body of national innovation,the innovation ability and efficiency of enterprises directly reflect the level of innovation in a country.Starting from the micro level,this paper explores the connotation of enterprise innovation ability,analyzes the relationship between enterprise innovation ability and profitability,and provides guiding opinions for the enterprise's innovation development road.Based on the analysis of some typical innovative business cases in the real world,the article mainly studies how the target enterprises can integrate their own innovation ability under the competitive market conditions,rationally distribute the innovation input in the innovation activities,and then improve the overall marginal utility of the enterprise.problem.The resources that enterprises can use for innovation investment are limited.When investing in innovative resources,opportunity costs will also be generated.In addition,the innovative resources invested have delays and uncertainties in the return of the interests of enterprises.Therefore,the specific research ideas of this paper are on the basis of cost-volume-profit analysis,based on the principle of maximizing the production efficiency of enterprises,the system first analyzes the innovation input structure of enterprises,then determines the innovation input decision variables,and transforms the innovation ability into a series of intermediate variables of profitability.Innovate the input income variable that ultimately influences the decision-making variables,and finally study the long-term relationship between different innovation input decision-making efforts and corporate income,and summarize the general rules of the enterprise when making innovation input decisions,and then can be used for different stages of development.The company gives the corresponding innovation input decision suggestions.The article uses a combination of qualitative and quantitative research methods.First,an in-depth explanation of the concepts and models involved provides a strong theoretical support for the subsequent model building.Then it examines the innovation development process of real enterprises,summarizes the characteristics of typical enterprise innovation resource input and the bottlenecks encountered in current development,so that the research results are rooted in practical problems.Finally,the model is constructed by using the system dynamics method.The data obtained from the Bizsim website is used as the data source.The feasibility test of the model is first carried out,and then the simulation and simulation of the model are used to obtain the dynamic between the innovation input and the marginal utility of the enterprise.Relationship and get the following three normative conclusions:First,when making R&D investment decisions,companies must determine the amount of funds invested in the life cycle of R&D products.For emerging products with great development potential,enterprises should give sufficient R&D expenses and quickly occupy the frontier market.For mature products with small space for quality improvement,enterprises should reduce or even cancel the R&D investment related to them.Second,when investing in innovation in the market or production,enterprises should consider the supply and demand of products.Through the advertising promotion decision,the market demand for products can be improved,and the corresponding wage coefficient should be formulated to ensure that the difference between the supply and demand of products is kept in a small range,so as to achieve the successful transformation of enterprise innovation ability and profitability.Third,when making any innovation investment decision,the company must first consider the current available cash scale,combined with future development expectations,and strive to avoid the phenomenon of cash flow plunging or continuous decline.