The Research Of The Innovation Of Business Model And The Choice Of Financial Strategy In The Perspective Of Value Creation

In recent years,with the transformation and upgrading of the industry and the need for enterprises to break through their own bottlenecks and the development of coordinated resources,business model innovation has gradually become the common concern of the academic community and the real industry.Among them,the exploration of value creation and value transfer based on the value perspective is an important part of business model innovation.A large number of studies use value chain theory as an analytical tool.With the development of the Internet sharing economy,various stages in the enterprise value chain have become more complicated,and the value network theory has been derived from the intersection of physical value networks and information value networks.The results show that the academic community generally recognizes that the value chain will gradually be replaced by the value network,and the business model innovation based on the value network has become a hot topic in academic research.According to the business decision financial,financial reaction to the basic logic of the business,as an abstract summary of the business,the business model has a profound impact on the financial management of the enterprise.At the same time,choosing the right financial strategy is also an important guarantee for the successful implementation of the business model of the enterprise.Therefore,it is necessary to study the relationship between business model innovation and corporate financial strategy choice.At present,more and more scholars pay attention to the traditional financial strategy in the value network environment can not meet the needs of enterprise development,put forward the view of value network financial management,so this paper uses value network theory as a bridge to build a business model innovation and enterprise A logical analysis framework for the relationship between financial strategies.Trying to answer the business model innovation,how can the enterprise finance team establish a full-value network financial strategy based on the value network to ensure the smooth implementation of the business model and realize value creation.First,this paper uses the modular value network method to decompose the business model into an internal value network consisting of a customer value module,a supplier value module,a competitor value module,a complementary value module,and an internal value network composed of modularity of capability elements.The interface rules describe the path of enterprise model innovation by transforming the enterprise value logic through module reconstruction.Then combined with the value network financial strategy formulation principle and the modular value network business model innovation process,the paper analyzes the financial strategy selection logic from the internal value network financial strategy and the external value network financial strategy to clarify the business model innovation process.The path of change in the financial strategy of Chinese companies.On the basis of the construction of logical framework,this paper combines the"supply side structural reform”and"Made in China 2025" background background,selects China's white goods leading enterprise-Midea Group as a case analysis object,under the theoretical framework constructed in the previous article Analyze the innovation process of the Group s business model and the financial strategy selected by the company,and then evaluate it from the perspectives of finance,customers,internal processes,learning and growth,pointing out the shortcomings and suggesting improvements.This paper hopes to realize the steady growth of operating income and the steady increase of market share in the case of the overall downturn of the home appliance industry through the research on the business model innovation and financial strategy reform of the US group in the new economic environment.Experience,to provide reference for other companies in the same industry that are in the transition stage.This paper provides a theoretical reference for the research of later generations by constructing a logical analysis framework of the relationship between business model and financial strategy.The case analysis of the successful transformation of Midea Group can also inspire the transformation and upgrading of other white goods enterprises in China.