A Study On The Motivation And Performance Of BTG Hotels M&A Home Inn

The hotel industry has entered the period of stock integration after a period of rapid development.At present,the hotel industry is highly competitive and the industry concentration is low.Horizontal mergers and acquisitions in the industry have gradually become the development trend in recent years.This paper takes the case of the A-share listed company Brigade Company with the background of state-owned assets to acquire the overseas listed company such as Jiajia Hotel as the research object.It aims to study the development strategy of the company through the perspective of the Brigade Hotel,and combine the M&A motivation theory and the M&A plan.The motivation of M&A,and select appropriate methods and indicators to evaluate the performance of the motivation,judge whether the expected goal of the enterprise based on the M&A motivation is realized and draw some experience and lessons from it,and put forward suggestions for optimization,trying to be within the hotel industry.Other mergers and acquisitions provide a realistic reference.The content of this paper consists of five chapters: The first chapter introduces the research background and significance of this paper,summarizes the domestic and foreign literatures,clarifies the content and methods of the research and points out the innovation and deficiencies;the second chapter introduces the performance of M&A The concept,theory and evaluation method provide theoretical basis for the analysis of the following texts;the third chapter analyzes the case,analyzes the motivation of mergers and acquisitions in combination with the motivation theory and enterprise strategy,and verifies whether the motivation is realized through performance evaluation;The chapter draws inspiration and suggestions based on the previous analysis;Chapter 5 draws conclusions and looks into the future.Through research,this paper believes that the first-home hotel M&A hotel is mainly based on the stable industry leading position,entering the mid-end market,reducing channel dependence,gaining confidence in the capital market,and experimenting with the state-owned enterprises to mix ownership roads.In addition to the purpose of channel dependence,several other major drivers have basically been realized.This case is the first case of “cross-border share swap” mergers and acquisitions in China.It is also the largest horizontal merger and acquisition case in the hotel industry in recent years,with certain representativeness.