The Internationalization Strategy Research Of CRC Company

Taking "The Belt and Road" economic initiative as an opportunity,the high-end industry represented by the railway transportation equipment manufacturing industry "Going global" strategy,which is not only conducive to Chinese enterprises to create brand influence in the global market,but also can promote the transformation and upgrading of railway transportation equipment manufacturing industry and absorb overseas leading management experience.Therefore,the implementation of internationalization strategy is an important development direction of China’s railway transportation equipment manufacturing industry,and accumulates valuable experience for China’s high-end manufacturing industry to move towards the world.After reading the relevant literature,the paper summarizes the relevant theories,including strategic management,internationalization strategy and other theories,and elaborates the relevant strategy management concepts.Based on the strategy management and internationalization theories,the paper firstly analyses the current situation and problems of CRC Company’s internationalization.Although the internationalization of CRC Company is constantly strengthening,it is still in primary stage.Especially,CRC Company is also affected by "Sino-US trade disputes".Then considering the internal and external environment that CRC Company is facing,the paper formulates its global strategy in Operation,Talents,Mergers and Brand.Finally,in order to ensure the efficient implementation of CRC Company’s internationalization strategy,the paper puts forward some suggestions,such as improving technology research and development ability,consolidating basic management process,establishing internationalization management system,and training internationalization talent team,to provide suggestion for CRC Company’s sustainable,healthy and rapid development.The Paper keeps up with the pace of industry development.CRC Company is a very representative in China’s railway transportation equipment manufacturing industry.Combining with “Sino-US trade disputes" in 2018,the paper makes an in-depth study of CRC Company’s internationalization strategy.For CRC Company to explore the path to achieve the general goal of global operation,to provide reference for China’s railway transportation equipment manufacturing industry to "Going global".