Research On Development Strategy Of HT Fund Company

As an important branch of China's traditional financial field,asset management industry has experienced rapid development for more than 30 years,bringing sustained and generous returns to investors.As the most direct branch of the capital management industry whieh eontacts investors,public offering funds have been ranked in the forefront of the industry in terms of speed of development and degree of attention.HT Fund Company is a new recruit in the public fund industry.Relying on shareholders,strong funds and channels,HT Fund Company was regarded as an important antenna to enter the inclusive financial field at the beginning of its establishment.In recent years,the pace of China's participation in economic globalization has continued to accelerate,and it has put forward a series of important policies such as "industrial manufacturing 2025" and "one belt and one road" to achieve the great vision of the great rejuvenation of the Chinese nation.There are also many policies to support synchronous innovation and development in the financial field The exhibition offers historic opportunities.But in recent years,with the successive implementation of new liquidity and management regulations,the approval of subsidiaries of bank financing and public trust products,unprecedented challenges have been brought to the public fund industry in many aspects,such as product line construction and market expansion,which will inevitably have an impact on the scale and profitability of the whole industry.How to seize the external historical opportunities,overcome many unfavorable challenges,give full play to the industry and its own advantages and resources,make up for their eompetitive disadvantages,has become a key issue that every company member has to think about at this stage.In this paper,HT Fund Company is taken as a case study.In the classical strategic management field,the PEST model is used to analyze the macro-political,economic,social and technological impacts of HT Fund Company's operation,and then the factors of competition,substitution threat,potential entrant threat,and bargaining power of suppliers and buyers in the industry chain are analyzed at the industry level.At last,it introduces HT's investment and layout in organization,personnel,hardware structure,culture,training and other soft power.Combining with the actual situation of macro,industry and micro aspects,we invite many senior experts in the industry to make objective evaluation and scoring,introduce QSPM quantitative analysis model to conduct qualitative and quantitative induction and analysis,and verify it by SPACE matrix;draw the conclusion that HT fund company should dare to adopt development strategy in the new normal market environment,and finally determine to actively expand the municipal business in Second-line market and adopt product-development strategy combined with efforts to expand the full range of business.At the strategic level,through organizational restructuring,"risk control" and "innovation" culture training,financial resources and technical input and human resources optimization,to ensure that HT company effectively and efficiently implement its development strategy.