Research On Marketing Strategy Of Banking Insurance Products In Beijing Branch Of Insurance Company

This study mainly discusses the marketing problems of bank and insurance products,and chooses company A as the main analysis object to specifically analyze the current situation of bank and insurance product marketing of the company,and summarize the existing problems of bank and insurance product marketing of the company.Through analysis,it is found that the marketing level of banc insurance products of company A is still relatively low,with problems such as single product type,narrow marketing channels and unreasonable product price,etc.In view of this,this study puts forward corresponding marketing strategies,aiming to provide reference for the marketing time of banc insurance products.The main contents of this study include the following parts:The first part is the theoretical overview.Firstly,the connotation and characteristics of bank insurance are analyzed,the cooperation mechanism of bank insurance is introduced,the main theory of bank insurance marketing is given,and the cooperation mode of bank insurance is given in detail.The second part analyzes the current situation and environment of bank and insurance product marketing of company A.Firstly,the status quo and problems of banc and insurance products marketing of company A are analyzed,and then the internal and external environment of banc and insurance products marketing of company A is analyzed.Finally,SWOT analysis method is applied to analyze the marketing advantages,disadvantages,opportunities and threats of banc and insurance products of company A.The third part is the formulation of bank and insurance product marketing strategy of company A,which proposes specific marketing strategies from the four aspects of product,price,channel and promotion,and at the same time gives guarantee measures for the implementation of marketing strategy.It mainly includes the construction of marketing team and the improvement of marketing incentive system.