Marine Insurance Marketing Strategy Based On The Swot Analysis

The hull insurance is the source of the modern insurance industry .It has the glorious history. During the period of reforming and being open policy .reviewing the development of our hull insurance ,our government gave the support to hull insurance .supplied it with financial security and implemented the strict limits of entering the hull insurance industry market, Since our country has been a part of WTO, a lot of overseas insurance companies have joined into the Chinese insurance market and developed smoothly . According to this situation, they will continue to play a role in Chinese market, Compared with the life insurance and all other property insurance, our hull insurance is not in bad conditions because they do not face the threatens from oversea insurance like life insurance. In addition, our country is a marine one that has the huge sea fleets, such as COSCO and CSCL They developed very fast and have been the top ten in shipping companies. As the logictics said, the hull insurance may be develop smoothly .However ,it does not be like this at present and they are many problems . Therefore, it is necessary to carry on the analysis of present situation of the hull insurance advise the marketing strategy.This article based on SWOT analytic method, according to the own characteristics of hull insurance superiority, inferiority , opportunity and the threat which insurance companies face with, systematically and objectively analyzes and matches reasonably, thus include the corresponding marketing strategies,The first chapter of this article briefly introduced the conception of hull insurance and its development. The author has no intention to to elaborate the hull insurance concept and its development in detail. But it makes the outline of the hull insurance clear . First, the hull insurance concept can make us know what hull insurance insures and what is the characteristics of the hull insurance .