Research On Development Strategy Of A Chain Catering Enterprises

With the continuous improvement of China's economic level,the service industry has developed rapidly and has become an important part of the national economy.Among them,the catering industry develops very fast and plays an important role in improving people's living standards and quality.It plays a huge role in promoting traditional culture,solving employment,resisting the impact of economic cycle and starting the mass consumer market.How to actively respond to government policies,and how to face the opportunities and challenges in the new environment,to achieve strategic transformation and overall layout,is an urgent problem for domestic catering enterprises.Therefore,it is necessary to conduct a comprehensive study and analysis of the current situation of catering enterprises'operation and development,find out the crux of the problem,and put forward specific solutions to help such enterprises achieve rapid development.A chain catering company has over 300 direct outlets in the country after years of development.It is a large catering enterprise mainly engaged in Northwest cuisine.Although it has certain strength,it is also facing fierce competition.Faced with the changes of the internal and external environment of enterprises,how to maintain strength in competition and use new technology to achieve their own rapid development is the focus of this paper.This paper comprehensively uses various theories,combines with the current frontier theoretical achievements of strategic management,deeply analyses the problems of the company's strategic development,uses PEST and SWOT analysis methods and other analysis methods,and makes a detailed discussion on the company's strategic development.It is concluded that if the company wants to achieve sustainable development,it must take differentiation strategy as the core and go vertically.The road to the development of a coordinated strategy of integration and brand diversification.In order to achieve the above goals,the company must construct a perfect supporting system to achieve the continuous optimization of its organizational structure,including human resources,internal control,external support and other aspects,so as to ensure the implementation of the development strategy of A catering chain enterprises.