Research On The Construction Of Xiangxiang Shuifu Water Town

In the report of the Nineteenth National Congress,it is proposed to carry out the strategy of rural rejuvenation to promote the modernization of agriculture and rural areas according to the general requirements of industrial prosperity,ecological livability,local civilization,effective governance and life richness.In the recent years,the process of urbanization in China has been speeding up.Under the New Normal,th e characteristic town,as an innovative development model of the integration of industry,urban and rural areas,has become a new economic engine and an important grasp of the strategy of rural revitalization.At the same time,starting from 2015,the construction of small towns with special characteristics,represented by Zhejiang Province,has been implemented all over the country.The list of the first 127 towns with Chinese characteristics has been published,which will actively support the construction of small towns with characteristics nationwide.In this context,the Xiangtan Municipal Committee and the Municipal Government issued "On the promotion of the construction of small towns with characteristics to accelerate the construction of a new town system in Xiangtan",concentrated efforts to build Xiangxiang Shuifu Water Town and other eight characteristic towns.After more than ten years of development and construction,the Shuifu tourist area,where the Shuifu Water Town located in,merely provides sightseeing tour.Qi Zi town,where it is located,is a town with its pillar industry of cement industry.Shuifu Water Town is a realistic choice to realize the industrial transformation and upgrade of Qi Zi Town and its sustainable development.This paper will be based on the analysis of the concept of scale economy,the theory of competitiveness and the theory of experience economy,expounding the theoretical and practical significance of the construction of characteristic towns with the backgrond of rural revitalization,the development of new urbanization and the development of special towns.Based on the concept of industrial cluster and the theory of experience economy,this article starts with the present construction of Xiangxiang Shuifu water town,analyses its the location conditions,macro-economic and social development.Furthermore,combined with its natural and human resources of tourism and the current situation of tourism development,this article has issued some problems in the construction of Xiangxiang Shuifu Water Town,such as unclear orientation and industrial characteristics,industrial Characteristics,low level of brand influence,unreasonable operation system,less participations of local residents.It also analyzes the causes of these problems from diffrent aspects.Based on the market orientation and mode selection of small town construction,the experience of small town construction domestically and overseas,and the actual situation of Shuifu water town,this article,puts forward the construction of "water" product system,cultivat es"tourism+" characteristic industry and the creation of "water" brand image.Focus on strengthen the protection of personnel,actively play a government-led construction policies.