A Study On The Motivation And Performance Of Orbita Group M&A Poya Information & Technology Group

With the gradual development of the market economy,mergers and acquisitions have become an important activity in the market.The role of mergers and acquisitions in the market economy is becoming more and more important.Enterprises in different industries will choose to optimize the allocation of enterprise resources through mergers and acquisitions.Long-term development.Listed companies often choose to achieve through mergers and acquisitions activities.As a new component of China's capital market,the new three-board enterprise has been continuously improving since the new three board mergers and acquisitions system in 2013.The number of transactions and the scale of transactions have reached record highs,and it has become a listed company in mergers and acquisitions.The main M&A target in the market.This paper selects the representative Orbita's acquisition of Poya Information&Technology as the case study object,and studies the Orbita's M&A motivation and M&A performance with the logic clues of "M&A activity-M&A motivation-M&A performance research".First of all,the status quo and characteristics of the acquisition of the new three-board enterprises by listed companies and the acquisition of the company's acquisition of Poya Information&Technology Corporation;secondly,combined with the merger motivation theory and the Orbita's M&A announcement to obtain the acquisition motivation of the acquisition of Poya Information&Technology;Thirdly,based on the Orbita-based M&A motivation,the event research method is used to study the short-term performance of Orbita's M&A,and the balanced scorecard method is used to analyze the medium and long-term performance of Orbita's M&A through the four dimensions of finance,customer,internal process,learning and growth.Conducting research;Finally,a comprehensive evaluation of the Orbita's M&A activity,whether it achieves the expected effect of mergers and acquisitions,and make some suggestions for listed companies to acquire new three-board enterprises.It is hoped that it will provide useful reference value and reference for the listed companies to acquire new three-board enterprises in the future,and promote the long-term development of enterprises.Through the case study,the research conclusions are drawn:(1)Through the in-depth analysis of the Orbita's M&A activities,it is concluded that the M&A motivation of the acquisition of Orbita's Poya Information&Technology is to improve the company's market competitiveness,expand the company's business field,enhance the company's profitability,and play Mergers and acquisitions synergy effect;(2)Using event research method to obtain the outstanding performance of Orbita's short-term mergers and acquisitions,bringing value wealth to shareholders,using the balanced scorecard method to obtain excellent performance of Orbita's medium and long-term mergers and acquisitions,the company's operating performance after mergers and acquisitions,profitability,market competitiveness and brand value have been improved,and non-financial performance has been effective.(3)Starting from the M&A motivation of the acquisition of Poya Information&Technology by Orbita,the acquisition of Poya Information&Technology was successful and achieved the expected results.