Cash-flow Management Of A Company

Cash flow is a barometer of the financial status of enterprises,with the rapid development of today's economy.The idea of "Cash is king" has been valued and concerned by more and more enterprises and investors.Cash is the enterprise most liquid assets,cash is the lifeblood of enterprise survival,therefore,the effective management of cash flow to enterprise's development is very necessary,if enterprises want to develop for a long time,can't just blindly pursuit of profit,even if an enterprise to produce a profit but no actual cash inflows,will eventually go bankrupt because of the chain can't normal turnover of funds.For the retail industry,even if an enterprise runs a loss in the short term,if the cash flow of the enterprise can ensure the normal turnover of the enterprise,it will not have a negative impact on the operation of the enterprise.Due to the special distribution mode of the retail industry,the long-term occupation of supplier payment seems to be the main source of working capital for the retail enterprises.However,with the development of online retail industry,there is a rate race in the retail industry.It is obviously no longer appropriate to apply the cash model of long-term appropriation of payment for goods.Retail enterprises need to strengthen cash flow management and balance the amount of cash inflow and outflow to ensure the normal turnover of cash flow and reduce the risk of debt repayment.Based on the retail industry on behalf of the enterprise as the research object,A company on the basis of relevant theoretical basis of cash flow management,has chosen A company financial data from A 2012 and 2017,from the structure of cash flow,profit and solvency three Angle to the current cash flow A company management effect is analyzed,and pointed out the current problems existing in the management of cash flow and A company reasons,main can be summarized as the following:(1)the inventory internal control system is not perfect,leading to poor inventory management of A company;(2)the business lacks competitiveness and the cash inflow quality of business activities is not high;(3)narrow financing channels and unreasonable debt structure.Finally,in view of the current problems in company A's cash flow management,corresponding optimization measures are taken,and A five-point guarantee system is put forward to ensure the implementation of cash flow optimization measures and cash flow steady turnover of company A.