Research On Farmer's Production Behavior Based On The Model Of "Company + Farmer + Order Financing"

The variation of consumption environment and the requirement of food safety put forward new requirements for farmers' production behavior,farmers should not only consider the output but also the quality of the agricultural products in the production process.“Company + Farmers”,as the main business model for solving the three rural issues,played an important role in improving the income of farmers.However,it has no substantial changes to the farmers' production behavior,farmers tend to use pesticides and fertilizers to increase production,the main reason is farmers lack funds.According to “guiding Opinions on Financial Support for Large-Scale Production and Intensive Management of Agriculture ” issued by the CBRC and the MOA in July 2014,popularize order financing is proposed.“use financial support orders,lead production with orders”.Vegetable order financing for “company + farmer + order financing” developed by Shouguang in recent years,played an important role in guiding the production of farmers from yield to quality.So we will discuss: How do farmers get the maximum amount of financing? Why farmers turn from yield to quality production? What kinds of effort to farmers pay to achieve production targets during the financing production process? To provide corresponding decision-making basis for promoting order financing.Base to these problem,this research will be carried out from the perspective of farmers.Firstly,analysis the impact of variation in the consumption environment on the production behavior of farmers;secondly,assuming that the bank credits the farmers through the realization of the value of the agricultural products,the revenue model of the farmers is constructed;thirdly,constructing a horizontal revenue model for farmers' production efforts,to discuss the level of production efforts of farmers,and analyze how to guide the production of farmers;fourthly,through the case of Shouguang,to explain that the model is conducive to the transformation of agricultural production from yield orientation to quality orientation.Find that:Farmers have different revenue from different behavior:(1)At the yield production behavior,the difference between processing cost and production cost is controlled within the range of the ratio of bank interest rate to unit production increase,farmers revenue will better.(2)At the quality production behavior,the farmer's production has the optimal output,and the expected yield growth tends to be flat after the optimal output is reached.In terms of the production process:(1)In the case of yield production behavior,the smaller the original yield,farmers will be more willing to choose high effort level for produce.(2)At the quality production behavior,The more of the loan,farmers will be more wil ing to choose high effort level for produce.Research shows that,the expected income of farmers' quality production behavior has increased to a greater extent.This means that the production behavior of farmers under the “company + farmer + order financing” model adapts to the quality requirements of agricultural prod ucts in the consumption environment,and the adjustment of farmers' production behavior is in line with the policy of shifting agricultural production from production-oriented to quality-oriented.Although farmers have chosen quality production behavior,the behavior should to be guided.