Research On The Motivation And Performance Of Traditional Enterprises' Cross-industry Mergers And Acquisitions Under The Background Of "Internet+"

With the introduction of the "Internet +" action plan,in recent years,various traditional industries have sought Internet upgrades.Traditional enterprises often achieve integration with "Internet +" through mergers and acquisitions of Internet companies.In the context of domestic and international economic fluctuations,the integration of traditional industries into Internet genes has led to the upgrading of the original industrial chain,and market resources have been optimally allocated.However,whether cross-industry mergers and acquisitions can improve the financial performance of traditional enterprises and increase the capital efficiency and enterprise value of traditional enterprises is in line with the development strategy of traditional enterprises.With these questions,this article takes the example of the cross-industry merger and acquisition of Baiqiu,using efficiency,synergy,industry life cycle,and diversified development theory,along the "case introduction-case analysis-draw conclusions-Make recommendations " this logical main line for in-depth analysis.In order to evaluate the performance of the Internet companies in the context of multi-dimensionality,this paper constructs a comprehensive performance evaluation system,which not only uses the event research method to analyze the short-term performance of mergers and acquisitions,but also through financial indicators and economics.Value-added,tax impact,performance commitment completion analysis of the medium-and long-term performance of mergers and acquisitions,to detect the implementation of cross-industry mergers and acquisitions;in addition to the above quantitative research,the paper finally qualitative analysis of some non-financial indicators,quantitative and The combination of qualitative research makes the results more convincing.Specifically,based on the financial indicators selected by the predecessors in the evaluation of mergers and acquisitions,the paper combines the characteristics of mergers and acquisitions of light assets in the Internet to increase the corresponding indicators.Considering that technology is the basic feature of the Internet industry,it is profitable,debt repayment,and growth.In the evaluation of the four basic capabilities,we will increase the evaluation of innovation capability,and select the proportion of R&D personnel and the proportion of R&D expenditure as indicators of innovation capability evaluation.It is concluded that the performance of cross-industry mergers and acquisitions of traditional enterprises in the context of "Internet +" is affected by many factors,such as domestic and international economic fluctuations,national macro-policy implementation,the life cycle of traditional industries,the development of the subject of Internet entities,and the formulation of mergers and acquisitions.After the merger,the integration of corporate resources and the transformation of development strategies.Due to the single cash payment method,there is a certain financial risk after the acquisition of Internet companies,but the overall effect of mergers and acquisitions has a positive effect,so boldly predict that the traditional enterprise Internet upgrade will become a trend,and the cost of cooperation will increase year by year,aiming at the above problems.This paper proposes the proposal to carefully select the M&A target,reasonably evaluate and select the appropriate M&A transaction method,adjust the enterprise development strategy,and pay attention to the long-term performance goal,enrich the theory of the integration of traditional enterprises and Internet enterprises,and realize the Internet upgrade for other enterprises in the traditional industry.Provides some experience and inspiration.