Research On M&A Motivation And Performance Of Listed Companies In Internet Industry

After entering the 21st century,the connection between the Internet industry and other industries has become more and more deep,and the industrial reform has been deepened.While the Internet industry has brought great potential to China's economic development,the growth rate of enterprises relying on internal power supply has gradually slowed down.Most enterprises choose M&A,integration,and transformation to seek their own development.The Internet industry is also the case.Internet companies have achieved the goal of seizing the market through mergers and acquisitions or integration,with high-quality resources and successful transformation.Successful M&A behavior can bring value to the enterprise.The integration of various enterprise elements after M&A is the key to the performance of the company.2012-2016 is a five-year outbreak of M&A events in China's Internet industry.During these five years,large and small Internet companies have made mergers and acquisitions.What are the motivations of these companies'mergers and acquisitions?Go to pay attention.Based on the analysis of the domestic and foreign literatures,this paper analyzes the related issues of Internet companies'mergers and acquisitions in combination with specific company cases.Firstly,in the process of researching the status quo of M&A of networked companies at home and abroad,the theory of M&A motivation is expounded,and the method of researching M&A performance used in this paper is introduced.Secondly,this paper collects statistics on the M&A activities of the Internet industry in 2015,collects the financial data of these companies from 2014 to 2017,and uses EVA to evaluate their M&A performance.It is found that most companies have improved their corporate value after the merger.Most companies'M&A activities are effective.Thirdly,this paper takes Star Network Ruijie M&ADeming Communication as an example to analyze the specific case,and uses the event research method to evaluate the short-term M&A performance of Starnet Ruijie.The positive cumulative rate of return is 55%.At the same time,this paper For the medium and long-term performance evaluation of the Star Network Ruijie Company,the comprehensive financial index analysis method and the non-financial index analysis method,the research shows that the M&A activity has played a positive role in the business operation.In the end,the paper draws conclusions based on the above research,and proposes countermeasures based on the conclusions.