The Reture Of Zhejiang Merchants From The Perspective Of Re-localization Of Enterprises

The global financial crisis has exposed the economic “crisis” pattern because of the booming of the modern virtual economy and the gradual decline of the manufacturing industry.Along with these are a series of economic and social problems such as the sluggish economic development,the imbalance in the industrial sector,and the rising unemployment rate.From the perspective of academic,“Industry hollowing out” has become an important field of academic discussion.“The rise of manufacturingn industry” and “re-industrialization” have become the future development direction jointly studied by the political and academic circles.This paper takes the international and domestic “re-industrialization” and“manufacturing revival” as the research background,the “enterprise re-localization”as the theoretical basis,and the “return of Zhejiang merchants” project as the research object.And Establishing the link between the “return of Zhejiang merchants” and the“re-localization of enterprises”.Exploring the return path and mechanism of Zhejiang merchants' return to the enterprise and the impact of the “return of Zhejiang merchants” project on the economic transformation and development of Zhejiang Province,under the new normal of economic development,and the guidance of the“Zhejiang Merchants Return” policy in Zhejiang Province.First of all,this paper explores the horizontal and vertical exploration of the“return of Zhejiang merchants” project from the time and space pattern.From the time point of view,analyze the historical evolution from the "going out" of Zhejiang merchants to the return of Zhejiang merchants.Summarize the two stages of development of the “return of Zhejiang merchants” project from “increment”(2012-2016)to “quality improvement”(2017-present).From the view of space,with275 Zhejiang merchants returning as the research object,109 Zhejiang merchants who are in line with the characteristics of “re-localization of enterprises” are selected to explore the spatial distribution and transfer path of the source location and project location of the Zhejiang Merchants Return Project.Creativity puts forward the “three major Zhejiang merchants' return model”: the “in situ” return under the traction of nostalgia,the “Hangzhou Ningbo and Wenzhou” type return under the gravitational pull of big cities,and the return of "exotic land" under the attraction of special resources,And explored the differences in regional distribution of Zhejiang merchants' return projects.Secondly,on the basis of the OLE paradigm of Zhejiang merchants' return,research enterprises and local governments.We proposes three major dynamic mechanisms for the return of Zhejiang merchants: the support of local government preferential policies,the game and recognition of Zhejiang merchants and local governments,the attraction of industrial environment and characteristic platform.Taking the dynamic mechanism of the return of elevator enterprises in Nanxun as an example for analysis.Finally,from the three aspects to analysis the impact of Zhejiang merchants' return on Zhejiang's economic development: Economic growth level,industrial structure upgrading and regional production network construction.The research shows that the Zhejiang Merchants Return Project has a positive effect on the economic growth of the upgrading of industrial structure and the construction of production network.At the same time,this paper also puts forward some thoughts and policy suggestions on the differences in the influence of the Zhejiang merchants in different regions of the province and the follow-up motivation of Zhejiang businessmen.