Study On Situational Perception Of Border Tourists

Tourism has the typical feature of "selling experience" and tourists at the era of mass tourism have particularly intensive demands for in-depth situational experience. The border open and development policy is gradually implemented at our country and cross-border tourism cooperation zones are set up one after another, which create new opportunities for the development of border tourism. In this paper, it plans to focus on border tourism sites from both theory and demonstration dimensions, and improve tourists’border experience by means of situation constructing, thus, providing the industry with theoretical reference close to the practice.This paper comprehensively applies related theories of cultural geography, tourism science and psychology to carry out discussion on the production of space of the situation at tourist destination, clearly defines tourism situation, tourism experience, border tourist and other concepts and holds that:as the spatial field to construct the significance and value of tourist destination, the constructing process of tourism situation is just production of space. The space of tourism sites carries out transformation, decomposition and reconstruction of geographic space by means of its self-production capacity, and forms the cultural space full of regional colors. Such a space can delight tourists’ perception, induce tourists to take part in a series of events, and then prompt them to obtain in-depth experience.The empirical analysis on the research case site, the Detian Fall scenic spot, firstly extracts tourism situation type of Detian Fall and makes spatial dimension classification by website review text analysis, and further qualitatively analyzes the relationship between tourism situation and border experience. On such basis, it applies social mathematical statistic software SPSS 17.0 and AMOS 17.0 for quantitative verification, discusses the situational perception features of border tourists at the Detian Fall scenic spot, and analyzes the influences of border tourists’perception on border experience.On account of the features and influences of situational perception of border tourists, this paper finally proposes countermeasures for tourism situation construction of Detian Fall:center on the topic, and expand the spatial layout of the tourist industry; carry out staged situation creation, explore national culture, and enrich features and connotation of tourism products by means of storytelling.