Study On Rural Tourism Development Of Taoyuan Village In Suizhou City Under The Background Of Rural Revitalization

The 19 th CPC national congress put forward the strategy of rural revitalization,which supply an opportunity for the development of domestic rural tourism.Firstly,Rural revitalization strategy provides strong policy support for rural tourism,and rural tourism is an important way to boost rural revitalization.Rural tourism contributes to the integration of rural industries.It also promotes the development of rural areas in environment,economy,culture and other aspects,and improves the income of farmers.Then,the gap between urban and rural areas would be bridged.Finally,the Rural Revitalization Plan would be realized.WuShengGuan Town taoyuan village is the pilot village.It takes the lead in rural tourism development.Taoyuan Village has distinctive natural resources,long historical and cultural resources.With the strong support of the government,the rural tourism in this area has begun to take shape.However,the development effect is always unsatisfactory.This paper based on sustainable development theory and industrial integration theory.And it takes Taoyuan Village,Wushengguan Town,Suizhou City as the research object.Interviewing the local government and the invited companies,Questionnaire survey of local villagers and tourists were take as the approach to obtain information on the current situation of rural tourism development in this area.The problems existing in the development of rural tourism are found:U underfunded.Development main body of a single.Industrialization level is not high,the role of driving villagers is limited.Fragmentation of tourism development.Inadequate exploitation of cultural tourism resources.Lack of tourism professionals.Weak marketing,lack of brand effect.In view of these problems and combined with the actual situation,the following Suggestions are put forward:innovating the development mode internally and broaden the financing channels externally.Raising industrialization level,driving villager enthusiasm.In order to improve the fragmentation of rural tourism development in taoyuan village at the present stage,the scenic area is developed according to functional zoning and the connectivity between external and external scenic areas is strengthened.To deepen the connotation of cultural tourism by exploring the local historical and cultural connotation,folk culture and developing characteristic tourism routes.Improve the quality of tourism practitioners through standardized service training.Strengthen marketing strategy,establish brand awareness,use "horizontal marketing","vertical marketing","product marketing" and marketing means to create awareness.