Research On The Spatial Production And Tourism Identity Of Wildlife Tourism Destinations

Wildlife tourism belongs to the category of eco-tourism,providing humans with the opportunity to get close to nature and explore wild animals world.It is one of the fastest growing tourism industry types in the world.Under the background of ecological construction and natural conservation becoming the new normal,the ecological benefit and environmental education function of tourism should be released to promote the balance between wildlife protection and tourism development.It is important to realize the development of wildlife tourism and the construction of ecological civilization to achieve real mutual benefit and mutual benefit.Based on the theory of space production and the characteristics of tourism space production,this paper constructs the theoretical analysis framework of space production of wildlife tourism destination,and studies the process and mechanism of space production of wildlife tourism area from the micro-scale.At the same time,based on the theory of tourists' perception and identity,using SPSS factor analysis,AMOS structural equation model,in-depth interview and other research methods.Taking the Yancheng Red-Crowned Crane Wetland Ecological Tourism Zone as a case study,this paper analyzes the tourists' identity to the space production of wildlife tourism area,and draws the following conclusions:(1)The government and scenic area operators control the tourism space and discipline the tourists,while the tourists internalize and resist the tourism space,and under the joint action of both parties,an experience space with social significance and spiritual significance is constructed.At the level of space practice:government and scenic operations managers have constructed abstract spaces as producers of tourism space.Visitors and wildlife such as red-crowned cranes are space consumers practice space in their living spaces.At the level of spatial representation:taking Red-crowned Crane culture as its intension,the operators of tourist areas construct symbolic wildlife tourism space in the aspects of architectural landscape,landscape symbols and official discourse,tourism activities and thematic events,etc.Make Yancheng Red-Crowned Crane Wetland Ecological Tourism Zone into a "Oriental Wetland,Xianhe Home",which shows the harmonious development of man and nature,so as to realize the discipline and assimilation of tourists.At the spatial level of representation:By constructing a theoretical model to analyze the tourist's sense of tourism identity in the representation space of Yancheng Red-Crowned Crane Wetland Ecological Tourism Zone,combined with in-depth interview data,it is found that tourists'tourism identity and behavioral intentions in the tourist area reflect the internalization and resistance process of the representation space.(2)The formation of tourists' identification in Yancheng Red-Crowned Crane Wetland Ecological Tourism Zone is the result of the joint construction of the multi-subjects to the tourism area.The natural landscape of the beach and the rich cultural resources of the crane are the core attractions of the Yancheng Red-Crowned Crane Wetland Ecological Tourism Zone.Through the shaping of landscape symbols and the planning of tourism activities,the government and scenic operators will strengthen and deepen the local identity of tourists and the recognition of the value of wildlife tourism scenic spots;tourists will gain access to tourism through landscape symbol perception and tourism experience.Visitors internalize this identity into their own behavioral intentions,effectively realizing the ecological cognition and environmental protection education objectives undertaken by the tourism zone.