Research On The Optimization Of A Company's Agricultural Product Marketing Strategy Under The "Internet +" Business Format

Along with the new normal of China's economy,the whole society has presented an atmosphere of "mass entrepreneurship and innovation",and "Internet Plus"technology has reached an unprecedented status;the problem of farmers' precise poverty alleviation is highlighted in the process of promoting new urbanization and agricultural modernization,and agricultural products marketing has received unprecedented attention;in this social environment,the "Internet plus agricultural product marketing" system has gradually developed.China's "Internet plus Agricultural Products Marketing" system has not developed for a long time,and the problems it faces are also similar.However,as the system has risen to the level of national strategy,its development prospects are very broad.By analyzing the traditional marketing model,channels and status quo of agricultural products in China at this stage,it can be seen that there are various problems in the traditional agricultural product marketing strategy,such as product problems,distribution channels,pricing issues and so on.The introduction of"Internet Plus" technology is to more comprehensively solve the problems existing in traditional agricultural marketing strategies,while introducing the concept,mode and status quo of "Internet plus agricultural product marketing",it embodies the advantages of "Internet plus agricultural product marketing" and its far-reaching significance for the development of modern agricultural products industry.In this paper,in order to deeply explore the optimization of Company A's marketing strategy under the "Internet Plus" format,this paper analyzes the current situation of Company A's operation.Comprehensively use the relevant theories of marketing strategy and various analysis methods to deeply analyze the specific problems of the current stage marketing strategy(4Ps)of Company A,then through the analysis of the key factors of Company A's marketings the introduction of 4Cs marketing mix,theoretical combination,optimize the existing agricultural product marketing strategy of Company A,and put forward specific measures,in the end,we conclude that we can better improve the marketing performance of Company A in the"Internet Plus" format,and improve the business performance and market competitiveness of Company A under the "Internet Plus" format.