Research On The Development Strategy Of Agricultural Product Production And Marketing Informatization In Zhuanghe City

Since the beginning of the 21st century,information technology has penetrated into every corner of human production and life,profoundly changed the way of human production and life,and the production efficiency has been improved unprecedentedly.Information technology has also been widely used in the field of agriculture.The positive impact of information technology on the production and marketing of agricultural products is incalculable.In recent years,the state has invested a large amount of resources in agriculture in order to help farmers increase production and income and build a new socialist countryside.Among them,the issue of production and marketing of agricultural products has received great attention.The government has issued a series of policies and measures to solve various problems.Information technology can play a huge role in this process.It can help farmers get through all links of the production and marketing of agricultural products,reduce circulation links,reduce farmers' operating costs,increase farmers' income and enliven the rural economy.The state also attaches great importance to the construction of rural informatization,and invests a lot of manpower and material resources to increase the informatization of agricultural production.Therefore,the research on the informationization of agricultural production and marketing is a very meaningful subject.In this paper,the production and marketing informatization of agricultural products in Zhuanghe City is taken as the research object,and the methods of investigation and analysis are used for in-depth demonstration.Firstly,it elaborates the research background,significance and current situation of the subject;Secondly,it elaborates the concepts related to the paper,analyses the characteristics of agricultural products sales,and establishes the theoretical basis of this paper;Thirdly,the problems and reasons of the development of agricultural product production and marketing informationization in Zhuanghe City are analyzed.The main problems lie in the poor information flow in production,circulation and sales.The main reasons lie in the weak informationization consciousness of many agricultural producers,insufficient investment and lack of information technology talents,and so on.We should pay more attention to them and properly solve them;Fourthly,in view of the above problems,suggestions are put forward to strengthen the construction of agricultural production and marketing information and promote the production and marketing of agricultural products as follows:To play the leading role of Zhuanghe municipal government.Overall planning of all links in the production and sale of agricultural products.Increase investment and introduce more policies to support the production and marketing of agricultural products.Guiding and encouraging farmers to produce marketable agricultural products,and using information technology scientifically and rationally to increase the output of agricultural products.Improving the construction of agricultural products database.Integrating and utilizing information resources.Providing information technology guarantee for agricultural production.Completing the short board of agricultural infrastructure construction.Making full use of big data to improve the circulation efficiency of agricultural products.Constantly improve the platform construction of agricultural products sales.Expanding the network marketing.Promoting the production and sale of agricultural products by comprehensive use of various advanced information technologies.Promoting the take-off of new rural economy.The last part is the summary and prospect of the article.