The Research On Brokerage Risk Management Of GX Securities In The Background Of Internet Finance

In recent years,Internet finance has been developing rapidly in China's financial industry,and its application area is more and more extensive.More enterprises and industries integrate Internet finance into their own development,and use the advantages of Internet and information technology to broaden the development area,product types,sales channels,marketing models and so on,and monitor business processes all the way,record data and information for further data mining,faster and more convenient access to access.Customer consumption information,through systematic analysis of data,can get business related information data report that can predict user's future propensity to consume.The combination of Internet and Internet finance,as well as the increasingly mature mode of development,has brought great changes to the traditional financial industry,changed the thinking mode and concept of its development,and brought new challenges in all directions.As a typical representative of the financial industry,the securities industry also promptly grabs the development wave of Internet finance,especially the securities brokerage business,which is the main source of revenue.It makes full use of the advantages of Internet finance to promote the transformation and upgrading of the business,and vigorously innovates the product category,marketing mode and the direction of business development.The convenience and low cost of the Internet make it possible to do anytime,anywhere,such as stock exchange,information inquiry,business process and other related operations.Under the support of Internet technology,trading platform,transaction object and transaction service broker can be freely chosen.Securities companies also use Internet technology to develop new trading platforms,sell individualized and differentiated products,and realize the development and management of service features,service precision and customer refinement.The superior development of Internet has been favored by all walks of life,which makes the competition subject pluralism,market competition fierce and multilateral.Under the competition of multi subject,it will inevitably lead to the survival of the fittest.It also faces more serious and unprecedented new risks at the same time.It is the risk of information leakage,system upgrading,user management,compliance operation and credit management.In order to maintain market share and gain profit in the background of Internet finance,securities enterprises must constantly optimize the risk management system in order to adapt to the change of risk factors.The securities brokerage business,as a relatively large business,should strengthen the risk management under the Internet financial background,and strengthen the level and ability of wind control by scientific means.This paper focuses on the securities brokerage business.By combing the theoretical and practical analysis of Internet finance,risk management,securities brokerage business and securities brokerage business risk management,the basic concepts of Internet finance,risk management and securities brokerage business and risk management are further elaborated.It also analyzes the basic theory of Internet Finance and the theory of risk management,including reputation theory,long tail theory,financial function theory and platform economic theory.On the basis of more comprehensive theory and analysis,this paper takes the GX securities brokerage business as the research object.Through the analysis of the risk management status of the securities brokerage business,the main 5 types of risk are obtained,and further subdivided into 17 types of risk factors,and the quantitative assessment of the risk is carried out by the method of layer analysis.Then,according to the quantitative risk assessment results,the corresponding risk response measures are put forward.The findings are as follows:(1)the risks faced by GX securities brokerage business can be divided into technical risk,management risk,compliance risk,operational risk and Internet financial risk.(2)the analytic hierarchy process has obtained the technical risk,management risk,compliance risk,operational risk and Internet Financial wind in the GX securities brokerage business.The evaluation results of risk categories are:Internet financial risk,operational risk,compliance risk,management risk,technical risk;(3)the most important wind is the risk for the identification and evaluation of the GX securities brokerage business.The risk category is the Internet financial risk.For this reason,GX company should establish more perfect regulatory mechanism,clear division of labor and responsibilities,improve the system of securities brokerage business,improve and update supervision system,wind control system and operation management system,introduce advanced technology operation and management system and strengthen network security in time.Management and large data mining measures to avoid such risks;to solve the problem of non standard personnel operation,through the establishment of a more perfect reward and punishment mechanism,process optimization and continuous improvement of the level of human resources management to avoid;for compliance risk,through strengthening the learning and interpretation of policies and regulations,strengthening the concept of compliance,4.(4)the management risks and technical risks faced by the company are relatively small,and still need to be monitored continuously in the daily management,so as to prevent the risk from increasing.